Unlocking the Power of Data at Asda

Powering a data-driven future

Asda is building a workforce with the confidence and expertise to make data central to how the business operates. From reigniting John Searle’s confidence to learn new skills, to inspiring Luis Palicio to see data with fresh eyes and communicate insights more effectively, the programme is unlocking untapped potential across the organisation.

With the guidance of Corndel Coaches and access to Imperial’s world-leading academic insight, Asda’s people are transforming data into actionable intelligence – driving efficiency, innovation and a future where smarter decisions shape lasting success.

As John put it: “It’s opened up a new world.”

Seeing data with new eyes

For Luis Palicio, a Category Technologist at Asda, the programme has been nothing short of transformative.

“Since I started, my perception of data and how important it is and how it can be used by basically anyone in the business has completely changed,” he said.

Luis highlighted the value of clear communication, noting that presenting insights through data visualisations is critical for decision-making: “The potential of data is limitless – it’s about how we present the information we get from data via visualisations to effectively communicate with stakeholders.”

By enhancing his data management and visualisation skills, Luis now sees data as a strategic enabler across every business department – a shift that empowers both him and his colleagues to drive efficiency and smarter decisions.