“In charities, something is shifting. AI has forced a conversation the sector has managed to avoid for decades. This guide, based on research with 275 charity leaders across the UK and US, will help leaders navigate both the promise and the opportunity of AI, and what gets in the way.”
AI has arrived in the charity sector at a moment of real pressure - and real possibility.
Yes, demand is rising and resources are stretched. But across fundraising, operations and mission delivery, charities are already starting to use AI to extend capacity, reduce friction, and reach people more effectively. In the best examples, it isn’t about novelty. It’s about making everyday work more sustainable, and impact more achievable.
AI and the Future of Doing Good is a new, research-led flagship guide authored by Jake O'Gorman exploring what this shift looks like in practice. Built on in-depth conversations across the UK and the United States, alongside quantitative research with 275 charity leaders, it brings together real-world examples, clear insight and practical resources to help leaders make sense of AI - and start using it thoughtfully.
"This incredible e-book really brings this truth home to leaders: we need to get to grips with AI urgently. This ambitious, insightful yet practical guide will help leaders understand how AI has changed the context we operate in, and define the decisions they need to make.”
This guide exists to support charity leaders navigating AI - cutting through the noise with a high-quality, practical resource built for real-world decisions.
This e-book is designed to work around your priorities. You can read it cover to cover, or dip into what matters most right now:
- Part One: The promise of AI - how charities are already applying AI in fundraising, operations and mission
- Part Two: What gets in the way - the realities leaders are navigating, grouped under uncertainty, capacity and responsibility (including ethics, trust, environmental impact and governance)
Because the question isn’t whether AI will shape the sector. It’s how charities choose to shape it - with confidence, care, and a clear sense of what good looks like.
“This is one of the most grounded and honest explorations of AI I’ve seen… For leaders navigating how to use AI without losing their humanity, this is essential reading.”
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AI and the Future of Doing Good will be released soon.
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