Managing with Purpose Programme Guide

A world-class management course designed to build your confidence, sharpen your skills, and help you grow into the kind of leader your team will trust and follow.

Welcome to your next big step

You’re here because your employer sees real potential in you. And so do we. Whether you’re stepping into your first management role or sharpening your skills, this programme will stretch your thinking and shape your confidence. You'll gain the tools to lead with impact, motivate your team, and drive performance. Led by experts who’ve been where you are, alongside peers who are going where you’re going.

The essentials

Managing with Purpose

Is this programme for me?

For aspiring and early-stage managers ready to lead with confidence, influence and impact. Gain the tools to solve real business challenges, boost team performance and build a leadership style that works – across roles, functions and careers.

End-Point Assessment

At the end of the programme, you’ll showcase the knowledge, skills and behaviours you’ve built – reviewing your CPD answers, reflecting on your learning, and preparing for a professional discussion.

Qualifications

On completion, you'll gain: CMI Level 3 Certificate in Principles of Management and Leadership, Foundation Chartered Manager (fCMgr) status, the Team Leader Level 3 Apprenticeship Standard, plus the Corndel Managing with Purpose Diploma.

Is this programme for me?

End-Point Assessment

Qualifications

Skills gained

Emotional Intelligence

Improving Performance

Trust and Motivation

Change Management

Equity, Diversity and Inclusion

Expectation Setting

Project Management

Personal Development

Coaching and Mentoring

A programme that changes everything

Your journey begins with understanding yourself as a manager – recognising your strengths, identifying areas for growth, and developing strategies to work effectively with others. You’ll build core skills in managing time, communicating clearly, and applying emotional intelligence. This unit also covers developing a growth mindset, giving and receiving 360° feedback, and creating a personal SWOT and development plan. Equality, diversity and inclusion are explored as foundations for good leadership, alongside practising presentation delivery. An optional introduction to AI is also available to expand your perspective.

After building a clear picture of your strengths and how you work, the focus turns to connecting your role to the wider organisation. You’ll explore its mission, vision and values, and see how strategy, governance and external influences shape your work. This unit also covers legal and social responsibilities for managers, making the most of Large Language Models as a leader, managing resources effectively, and building strong customer and stakeholder relationships. You’ll strengthen your influencing and negotiating skills to create positive outcomes.

This stage is about turning leadership principles into practical action. You’ll compare leadership and management approaches, study proven models, and find ways to motivate others. Setting expectations, monitoring performance, and reviewing progress are key elements, along with identifying learning needs and finding solutions. You’ll develop a coaching stance, improve work planning and delivery, and work with data to guide decisions. Preparation for your EPA begins here, ensuring you’re ready well in advance.

Build on your leadership skills by mastering how to create the conditions for teams to thrive. Define purpose, strengthen communication, and build trust and collaboration. Explore the characteristics of high performance, understand team roles and development stages, and manage performance effectively. You’ll also address challenges through problem-solving and continuous improvement, guide teams through change, and resolve conflict constructively – building the capability and confidence you’ll carry into your EPA.

The final stage applies your leadership skills to delivering projects and navigating change. You’ll define project objectives, use tools such as force field and cost-benefit analysis, and apply risk management techniques. Decision-making strategies will help you plan and structure projects effectively, review completed work, and capture lessons learned. The programme closes with a focus on continuous professional development, ensuring you leave with a clear plan for your ongoing growth.

Corndel coaches

Mind-expanding mentorship

From day one, we’ll pair you with your own Coach. An expert in their field, ready to guide, support and challenge you through the programme.

And they aren’t just a name you’ll see at the start of the programme. They’re part mentor, part sounding board, part catalyst, putting you at the centre of everything they do. Through monthly one-to-one sessions, they’ll help you stay on track, get the most from your learning and open your mind to all sorts of ideas on the way.

Eligibility

We’re not one for box ticking, but there are a few factors we need people to meet. Discover for sure that this is the right Corndel programme for you by taking a moment to look at the criteria below.

Time well spent, built around you

On average, you’ll invest around 7-8 hours a week in the programme. Every minute is designed to count, fitting naturally around your working day and applying directly to your real tasks and challenges.

By the end, you’ll have a practical record that shows exactly what you can do and where your new skills can make the biggest impact. Each month, you’ll log your learning time – an important step towards completing your programme and progressing to your final assessment. And throughout, we’ll be right there to guide and support you.

Apply. Enrol. Get Started

Step 1

When enrolment opens, you’ll receive an email with everything you need to get started from Aptem, our secure learning platform. Then, you can follow these steps and our onboarding team will guide you through the rest.

Log into Aptem, your interactive learning platform.

Step 2

Complete your onboarding activities:

• Create your profile

• Take your initial English and maths assessment

• Complete your Skills Radar to map your current strengths

Step 3

Sign your apprenticeship documents via Aptem to finalise your enrolment.

Share your journey

From day one, you’re not just building skills - you’re building your professional profile. Sharing your progress on LinkedIn is a powerful way to:

Show your network you’re developing as a manager
Enhance your credibility in a fast-moving industry
Demonstrate your commitment to personal growth

On completion, you’ll receive a Corndel certificate to share on LinkedIn. You’ll also be invited to a graduation event with your cohort to recognise your achievement. We’re always looking to showcase stories of growing managers. If you’re interested in marketing opportunities to raise your profile and position yourself as an emerging expert in management, let your Coach know. We can’t wait to celebrate your success.

Share on LinkedIn

Questions?  Great. You’re curious.

Your place on this programme is fully funded through the Apprenticeship Levy – a government initiative that helps employers invest in developing their people. Large organisations contribute a small percentage of their payroll into a fund that can only be used for professional development.

For you, this means your organisation has set aside budget specifically to support your growth. Instead of being a tax, the levy is an opportunity – a way for employers to build skills, strengthen capability and invest in the people shaping their future.

The Apprenticeship Levy is also evolving into the new Growth and Skills Levy. This shift reflects a bigger ambition: to give organisations more flexibility to respond to fast-changing markets, emerging technologies and new skills needs. For you, it means your development remains relevant – future-focused and designed to help you thrive in a world that’s constantly changing.

You’ll take part in a mix of guided learning and on-the-job application, designed to fit alongside your role and help you grow in real time.

• Work with your Corndel Coach – Through regular one-to-one sessions, your Coach will guide you, challenge your thinking and help you apply new skills directly to your role.

• Join live workshops – Interactive sessions with experts and peers where you’ll explore new ideas, share experiences and learn together.

• Engage with online modules – Flexible, on-demand content packed with case studies, tools and activities you can fit around your schedule. You’ll also have access to e-books, videos and audio content anytime, anywhere.

• Complete work-based projects – Apply your learning to real challenges in your organisation, creating measurable impact.

• Reflect and evidence your progress – Keep track of your development, capture CPD evidence, and prepare for projects, presentations and assessments with confidence.

Everything you do on the programme connects back to your role, so the time you invest builds both your professional confidence and your organisation’s success.

Everyone learns differently and that’s more than okay. If you ever feel like you might benefit from additional support, whether you’ve identified a specific learning need or just want to explore ways to make learning easier, we’re here to help.

Here’s how we’ll support you:

• 1-to-1 welcome session – Meet with a learner support expert to talk through any barriers to learning and explore adjustments that will help you thrive.

• Specialist advice and assessment – Access a short, confidential neurodiversity assessment (via Cognassist) or talk with an expert to better understand your strengths and support needs.

• Ongoing personalised support – Your Coach and our Learner Success Team will stay alongside you, adapting support as you progress. This could include memory strategies, assistive technology, time management tips, accessibility adjustments, or signposting to wellbeing resources.

• Your Cognassist dashboard – Practical, personalised tools and strategies to boost focus and confidence.

• Flexible extra support sessions – Book additional time when you need it, to work through challenges in a way that suits you.

• Reasonable adjustments – From adapted materials to extra time, we’ll make sure the programme works for you.

If something feels like it’s making learning harder, let us know. Together, we’ll find tools, strategies and approaches that give you the confidence to succeed.

Your line manager is an important part of your development journey. Their support helps protect your time, create opportunities to apply your learning and keep your progress on track.

Here’s how they’ll support you:

• Protect your learning time – Making sure you have space each week for study, assignments and reflection, while helping you put new knowledge into practice in your role.

• Make it part of your role – Embedding the programme into your objectives and appraisals so your development is recognised as a key part of your growth at work.

• Start strong together  – Your line manager will attend your first one-to-one coaching session with you and your dedicated Coach. Together you’ll review your Skills Radar, set a personalised curriculum, and agree areas for improvement, ensuring your development journey is tailored and supported from day one.

• Track and celebrate progress – Every quarter, you, your Corndel Coach and your line manager will come together for a progress review. These sessions are about celebrating achievements, reflecting on development and ensuring your learning connects directly to your role and wider business goals. They’re also a chance to identify any barriers to learning and, if needed, replan so you stay on track. Your manager will also take part in 360-degree feedback exercises with you and your Coach, showing their commitment to your growth and keeping your motivation high.

• Flag challenges early – If your workload or role changes, your line manager can raise this with your Coach so we can find solutions together.

• Enable new opportunities – Supporting you to take on projects and challenges where you can apply your growing skills and make a measurable impact.

With this support, your learning doesn’t sit apart from your job – it’s fully connected to your role, your growth and your organisation’s success.

What’s next? What’s not?

If you want any more information, feel free to contact us at any time.

Get in touch