Jemma's journey has taken her through multiple senior positions at a range of charities including Cancer Research UK, Bowel Cancer UK and The Children’s Society. She went on to be part of the new Fundraising Apprenticeship Standard trailblazer group and is now sharing her wealth of knowledge with Corndel learners on the Level 3 Fundraising programme.
“In my early career at Cancer Research UK, I was responsible for organising 10 Race for Life events per season. After three years, I was promoted to Senior Area Events Manager and took on the role of coaching, training and mentoring new events managers as they came on board. This was a rewarding role through which I supported four events managers in recruiting nearly 83,000 participants and raising £4.6million for the charity across 32 events in two years. It was a role I absolutely loved but after five years in events I was ready for a new challenge. I moved across to the Community Fundraising department, managing a team of seven field-based fundraisers.”
In her role as Regional Fundraising Manager, Jemma implemented the national volunteer fundraising operations and income stream plan by writing and delivering a regional fundraising plan. “It was critical to build and develop positive internal and external working relationships with colleagues and supporters in this role. I spent a lot of time on the road, getting to know supporters and understanding their situations. We looked holistically at each supporter, understanding their drivers and shaping other ways in which they might like to support the charity through campaign work and volunteering as well as giving.”
For the last seven years, Jemma has been at The Children’s Society, most recently in a senior L&D role where she trained and coached around 750 staff. As part of that role, Jemma was already managing the Levy fund at The Children’s Society and had written and launched an apprenticeship scheme for shop managers in the retail division. This experience led to her being invited to join the trailblazer group to define the skills, knowledge and behaviours required for the new Fundraising Standard.
“I know just how many people fall into a fundraising role and was excited to be part of the group shaping what a professional qualification, funded by the Apprenticeship Levy, would look like. It’s great to have a programme that follows a set timeline and modules that really develop a fully rounded fundraiser. It doesn’t matter where they work, be it major gifts, community or events, participants will have a solid grounding from which to launch and progress a career in fundraising. I’m looking forward to seeing in practice what I have helped to shape.”
Jemma will be sharing her valuable experience by working as a Professional Development Expert to learners on the Corndel Fundraising Diploma. “I am a great believer in the power of coaching and mentoring and, through my own coaching practice, have seen first-hand the incredible impact it can have. The Corndel model of one-to-one coaching for learners throughout the programme will enable me to really get to know the participants, understanding their motivations and helping them to widen their knowledge to become exemplary fundraisers. Having a hand in the future success of fundraising teams across a range of charities is a real privilege.”